Bought by the Morisset family in 1950, the J.-B. Laliberté store was able to grow and stand out from the competition. Following the closure of the other department stores on Saint-Joseph Street, Laliberté refocused its activities on its original niche: fur. After over 150 years in business, it closed its doors in 2020.

1922 - 2010

Department stores

The department stores on Saint-Joseph Street in downtown Québec City were inspired by those in Paris and in the United States, in the 1850s. This brand-new concept ushered in the era of large-scale consumerism by offering a wider variety of manufactured products in a single location. The phenomenon intensified in the 1950s with the development of the suburbs and shopping malls. Three of the four flagship stores on Saint-Joseph Street—Pollack, Compagnie Paquet and Syndicat department stores—disappeared when the shopping centres arrived. Only J.-B.-Laliberté stayed open until 2020.

The Laliberté department store

Auteur inconnu Bought by the Morisset family in 1950, the J.-B. Laliberté store was able to grow and stand out from the competition. Following the closure of the other department stores on Saint-Joseph Street, Laliberté refocused its activities on its original niche: fur. After over 150 years in business, it closed its doors in 2020.

Chronoscope Can you pinpoint the location seen in this picture? (unilingual French for a limited time)

Depicted period: 1967

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