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Place Fleur-de-Lys opened its doors in 1963 in Limoilou only a stone’s throw from Vanier, two working-class neighbourhoods in Québec City. This event was representative of the local working class entry into mass consumer society. Its main stores were Simpsons-Sears, Steinberg and Zellers. It was the closest shopping centre to downtown Québec City.
1960 - 1981

The shopping mall boom in Québec City

Following the rapid development of American-style suburbs and the spread of the automobile, a number of shopping centres sprang up in the Québec City area in the late 1950s. Place Sainte-Foy was the first in 1957, followed by Galeries de la Canardière in 1958, Place Laurier in 1961 (then the largest shopping centre in Canada), Place Fleur-de-Lys in 1963 and Galeries de la Capitale in 1981. They symbolized Québec City’s entry into the world of North American mass consumption. Do you have memories of these shopping centres?

Middle class for the masses

Auteur inconnu Place Fleur-de-Lys opened its doors in 1963 in Limoilou only a stone’s throw from Vanier, two working-class neighbourhoods in Québec City. This event was representative of the local working class entry into mass consumer society. Its main stores were Simpsons-Sears, Steinberg and Zellers. It was the closest shopping centre to downtown Québec City.
Chronoscope Can you locate the shopping centre on the map? (unilingual French for a limited time) Source: Ville de Québec All rights reserved: Ville de Québec - Date: 1964-04-25