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The underlying premise of Michel Tremblay’s play Les Belles-Sœurs, Gold Star trading stamps were collected and used to purchase consumer goods. This type of loyalty program was very popular in the late 1950s. As this photograph shows, several sales outlets offered Gold Star and Pinky stamps in Sainte-Foy.
1950 - 1950

Life in Sainte-Foy in the 1950s

The town of Sainte-Foy dates back to the days of New France and remained a peaceful agricultural area on the outskirts of Québec City until the mid-20th century. Starting in the 1950s, post-war prosperity rapidly transformed the rural landscape. Roads, houses and cars multiplied, and the town quickly turned into a city suburb. Sainte-Foy’s population grew from 3,000 to 70,000 in 30 years. This album bears witness to the area’s explosive urban growth. Do you have any memories of that time? Share them with us!

Pinky stamp distribution point

Auteur inconnu The underlying premise of Michel Tremblay’s play Les Belles-Sœurs, Gold Star trading stamps were collected and used to purchase consumer goods. This type of loyalty program was very popular in the late 1950s. As this photograph shows, several sales outlets offered Gold Star and Pinky stamps in Sainte-Foy.
Chronoscope Can you comment on the use of these stamps? (unilingual French for a limited time) Source: Ville de Québec Document in the public domain (free of copyright) - Date: circa 1950